Media Research Techniques 2th edition

ISBN:0761915370

ISBN13:9780761915379

Publisher:Sage Publications, Inc

Authors:Arthur Asa Berger, Arthur A. (Asa) Berger, Arthur A Berger

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Media Research Techniques Description

Media Research Techniques 2 Edition Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.
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